Project Background
Plastic wastage is one of the most common problems with
severe disastrous repercussions globally.
Though Singapore is one of the most highly developed countries in the world.
Plastic waste continues to be a present issue, even more now in Post COVID-19.
The project aims to address the issues of Life Below Water within Sustainable Development Goals 14 by raising the awareness of the consequences of using single-use plastic among working adults and young families starting their lives in Singapore.
For this project, Fairprice is a proposed client.
Fairprice is one of the most popular and largest retailer in Singapore compromising of 230 outlets including FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Xpress and Cheers convenience stores. Making it one of the most important key to reduce the cycle of the distribution of plastic bags.
“By 2050 there could be more plastic than fish
in the sea (by weight).” — World Wide Fund for Nature
Look Development
The exploration of my experimentation ranges around the daily interventions by Singaporeans.
The designs are simplistic, direct, and bold in order to consider the audience's convenience
to view in the short time they have in the midst of their work-life balance.
Photography
The objective of conducting the photoshoot was to take, explore and experiment using
existing products in Fairprice as well as common single-use plastic items.
Development
Elements
Video
Storyboard
CREDITS ---------
Video Assets
Sound - Percussion Energetic Sport by Music_Unlimited
Thank You.
